2. Headline
Marketing Manager at Northline Supply | B2B | Passionate about growth
The first segment is a true title, and then the line stops doing any work. "B2B" is a category, not a buyer. The last clause is a mood.
Marketing Manager at Northline Supply | Demand generation for mid-market manufacturers and distributors | Webinars, email nurture, and paid audiences built from first-party CRM lists
Why we wrote it this way. A headline that opens with a title you do not hold would fail the first ten words.
3. About Section
Results-driven marketing professional with a proven track record of leveraging innovative strategies to drive engagement and pipeline. Passionate about storytelling, cross-functional collaboration, and delivering impactful campaigns across the funnel.
Sales kept asking where the one-pager was. I got tired of sending the same file out of my inbox, so I put it somewhere the distributors could actually find it.
I'm the Marketing Manager at Northline Supply, a B2B industrial wholesaler in Austin with about 120 people. I own email nurture and the company LinkedIn page.
… continues for six more paragraphs and six bullets
Why we wrote it this way. The hub story opens the About because it is the most concrete scene in the intake.
4. Experience Section
Northline Supply | Marketing Manager | 2021-Present
- Run a monthly webinar for target accounts that averages about 90 live attendees.
- Rebuilt LinkedIn and Google paid audiences from first-party CRM lists, and cut cost per click about 30 percent over two quarters.
- Launched a distributor resource hub. Sales reported fewer repeat requests for the one-pager after it went live.
ClearPath Logistics and Riverbend Agency get their own boxes. The Coordinator title was not upgraded.
Why we wrote it this way. Every metric belongs to one employer. A shorter honest role is the correct deliverable.
5. Skills Section
Microsoft Office • Social Media • Marketing • Leadership • Communication • Photoshop • Excel • Team Player • SEO • Email
- Demand Generation. The card word for the scope you actually run.
- B2B Marketing. Northline is a B2B wholesaler.
- Email Marketing. You own nurture every week.
- Lead Nurturing. The same email work, under the word sales uses.
- LinkedIn Marketing. Company page and paid audiences.
10. Recommendations Strategy
Ask for 5-8 specific notes over 90 days. Five scripts, each to a different kind of person: a sales leader, a distributor contact, a former manager, a peer marketer, and an operations leader.
Subject: A short LinkedIn note, if you're willing
Hi [Name],
Would you write a short LinkedIn recommendation about how we work together on leads and on the files your team actually uses?
… plus four more scripts and suggested themes
12. Next Steps & Implementation Timeline
Measurement, not a forecast. Write down four numbers before Week 4 and check the same four at 90 days. This document does not say what those numbers will be.